Nekoosa, with a population of approximately 2,600, is situated on the beautiful Wisconsin River. Nekoosa is located on State Highways 73 and 173 as well as on County Trunk Highway AA. A recently expanded bridge has been built across the Wisconsin River to the Town of Saratoga replacing the old steel structure that had been serving the two communities from 1916 to 1963. Prior to that time, two ferries served traffic across the river. The one near the present business center being called the "Upper Ferry" and the cable ferry located about as half mile below the mill was called the "Lower Ferry".

The business establishments of Nekoosa maintain friendly personnel and offer services and merchandise at competitive prices. The city’s main street along with its decorative brick, tree plantings, and wide sidewalks with benches makes the business district a pleasant place to shop.

Nekoosa is the northern gateway to the large Petenwell Lake resort area. By virtue of the bridge crossing the Wisconsin River at this point, both sides of the lake are easily accessible to residents and visitors. A boat landing located on the south side of the city on Point Basse Avenue provides easy access to Lake Petenwell for boaters and fisherman.

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